When you first enter ellie gouldings website the first thing you see is promotion to her new single 'Love me like you do' this is a really effective way to promote her new single as It is the first thing that is seen which makes it the centre of the audiences attention. The are also links to buying on iTunes and spotify. There is also a link below to allow you to be redirected to the main site.
Once you are redirected to the main site you are brought to this home page, all of her social media links are at the top of her page and her name is written in big at the top of the whole webpage. The background image is an edited picture of her with a purple haze to it which matches her digipak cover, this link between them is really important so that the audience can easily identify that they are by the same artist. Below is a feed of pictures she as posted as well as news when clicked on you are redirected to the news page or if it is just a picture you can enlarge it to view it properly.
This is the biography page to her website, this provides her fans with a brief explaination of the artists life and how she got into the industry and the successes she has had. This biography however is not written by her however there are a few quotations of things she has said . There are also Links to the news page on the side but these are not the main focus of the page, there is also a advertisement to her album which when clicked on redirects you to the iTunes page so that you can buy it.
This is the news page to her website each article has a photo to go with it and when clicked on you are redirected to a full length version of the article.
This is the music page to her website, here you can view all of her singles and albums in the past and you can be redirected to buy it on iTunes or her official store.
This is the photo page to her website, you can view loads of different gallerys including her cover art from albums and singles as well as her instagram feed. When each picture is clicked on it is enlarged.
This is the store for all of her merchandise, this is a whole different website which is made by universal, it features her CD's, clothing and accessories. As well as having a sign up option where fans can Sign up to receive updates on future new merchandise and additions to the store and special promotions/competitions, plus ticket pre-sales info, tour news and new releases/events.
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