WEEK 1-INITIAL IDEAS

As a group we have decided to make our music video of the genre of dance and deep house, we decided on this genre because we all agreed that it was the most popular genre at the moment with young people, we knew that we wanted a younger target audience as we wanted our music video to be fun. We were initially thinking of using the song afterglow, i personally really liked this song and would have prefered to pick this one i also really liked the original music video and thought it would be interesting to see our different takes on it.

However my group decided that they didnt like it enough so we did some research and found a song that we all agreed on, this was Gecko (Overdrive)' by Oliver Helden featuring Becky Hill. We decided that this song was perfect as there were enough lyrics and it was upbeat enough to make our music video look really cool and fast cut.

HOW TO: GREEN SCREEN

To avoid shadow you want to create backlight and be standing quite a distance from the green cloth.

How to edit background onto green cloth using premier pro:

1. Video effects

2. Keying 

3. Chroma key- grab put into clip 

4. Double click, select green with pen 

5. Similarity tab takes away all the green 

6. Import background 

7. Drag into clip 

8. Go onto blend to fade her into background and give cleaner cut 

STAR IMAGE- KANYE WEST

Kanye West- Rapper Singer Song Writer

Kanye west is known for his controversies throughout his career. The first main controversial thing he did was during a benefit concert in 2005 when he said "George bush doesn't care about black people", this caused a lot of drama within the united states of America which bush even commented on saying it was "one of the most disgusting moments of his presidency"
Kanye west is known for being very self obsessed, at the American music awards 2004 he lost the award of best new artist to which he stormed out of the auditorium, later saying that he "was the best new artist of the year"
The most recent and well known controversy of his was when he striked on the innocent Taylor Swift at the MTV music awards when she won the award of best female video, kanye west went onto stage and grabbed the microphone to tell all that he thought that beyonce should have won the award

Image

Kanye has had a very big impact the fashion industry, being known for his slick style, he has released a line with Louis Vuitton for shoes as well as releasing a shoe with Adidas which has made a big impact on the company Adidas making Adidas classics a big fashion trend of 2014.

Songs

Kanye wests music has changed over this years which almost has the effect of remaking him self to appeal to more people. His first few albums were very meaningful and he portrayed himself to be quite religious with the single "Jesus walks" which is an extreme juxtaposition to the song "Gold Digger". He has done this to attract all kinds of audience and almost has created two different Kanyes, through many people discussing weather they prefer the old or new west.

His songs now are more of the typical rapper songs, which are stereotypically about sex, drugs and alcohol and everything that is seen as deviant.

Kanye is known to be best friends with the very influential rapper Jay Z, and one of the biggest albums Kanye was to have ever have made was the "Watch The Throne" album with Jay Z. This album is known by all and is said to be the best album in the decade, featuring major artists like Beyoncé and Frank Ocean. The most popular song from the album is the unforgettable "N***as In Paris". 

Personal life 

Kanye is always seen to be with beautiful women and the most recent and popular women he has been with is Kim Kardashian whom he recently got married to. The couple are also known by there joint name Kimye. The wedding was broadcasting on tv on the hit tv show Keeping up with the Kardashian. Kanye has a daughter with Kim by the name of North west which caused a lot of talk  in the press all discussing the strangeness of her name. Kanye has also made it a rareity that you see the baby making sure that she is not shown on the tv show Keeping Up With The Kardashians. This makes the baby seem like much more of a big deal with pictures of her are released 

VOYEURISM

Blurred Lines analysis-

This video has the main codes and conventions of Hip Hop music, one of these being voyeurism, blurred lines is based around voreyrism and objectifying women to make men look superior, throughout the video women aren't really paid attention to which suggests that women are disposable and only shown when they are needed for example when they are being touched by the males or looked at in a sexual way. The men are covered showing no flesh in contrast to the women who aren't wearing any clothes this shows voyeurism. The women are also dressed in white underwear, white connotes innocence and clarity which contradicts to the lyrics and music video, the red lipstick that the women are wearing connotes lust, sex and danger which draws attention to their lips which is seen as sexual. The colour of their lipstick is also similar to the colour of the objects for example the car, this connotes that the women are seen as no more than objects. 

INTERTEXUALITY AND POST MODERNISM

In this recent The Wanted music video Walks Like Rihanna intertexuality is seen multiple times through the late 90's and early 2000's boybands music videos by referencing N'sync, Backstreet Boys and Take That.

N'sync- Bye Bye Bye

  The Wanted- Walks Like Rihanna

Backstreet Boys- I Want It That way

The Wanted- Walks Like Rihanna

Take That- Back For Good

The Wanted- Walks Like Rihanna

GOODWINS THEORY- PARAMORE

How this video shows genre characteristics

The genre of this music video is pop rock, this is shown through the black background of the music video saying Riot in writing all over it, this links to theme of pop rock/punk because it links to the anger that is portrayed through this  genre. The bands clothing, the black tops paired with the bright red trousers link to the genre as these are typical colours of rockers to wear, the red and black together could symbolise anger and death which is what seems to be the main themes of rock/ punk music. The lead singer has her hair died with yellow/orange on the ends, this shows she is energetic which is a typical aspect of a pop/rock music video. 

Voyeurism 

Voyeurism is shown in this music video abit, this is through the main charecter that the song is a about being a "whore" she is seen in the music video kissing  a 

boy who already has a girlfriend and is seen to be wearing a dress where her breasts are on show which is provacate to be to wearing in a high school.

The lyrics show voyeursim too "once a whore your nothing more", this is to say that once a women has sexual relations multiple times she is labelled with the word "whore" and can never leave this label however this does not apply to men as men are supposed to biologically have a sex drive. We also see in the lyrics that it says, "there's a million other girls who'd do it just like you, looking as innocent as possible to get to who" suggesting that there are many women in the world that are seen to be "whores" and the fact that they are looking "innocent" suggests that many people don't realise there intentions which always turn out to be sexual. 

Link between Music video visuals and lyrics 

The lyrics are talking about a girl who is a "whore" who steals other peoples boyfriend in this case it is her story that she is talking about.

In the first verse the lyrics says "shes got a body like an hour glass its ticking like a clock" in the music video the camera focuses on her hourglass figure as she walks through school. When we see her walk through school she almost outcasts the cheerleaders who seem attractive but are nothing to her as she sees herself as more important. There is also a link between the visuals and the lyrics through when it says, "Looking as innocent as possible to get to who" when this lyric is said the camera focuses on the girls innocent face to hide the manipulative "Whore" inside of her.

  In the music video we clearly see that the main character is the girl and by her provocative dress we can clearly see that this "whore" in the lyrics is the one in the music video. We also see her kissing a boy when he seems to be having an intimate moment with his girlfriend, this furthermore shows that she is the girl as she has attempted to destroy there relationship by kissing the boy. This part of the song also links to the lyrics at the beginning of the song "when I thought he was mine she caught him by the mouth".